The Drive to Survive Tour in Ontario

To follow up on the success of last summer's D.U.M.B. Struck Tour, IBC was out on Ontario 's roads again this summer with its latest tour, The Drive to Survive. The tour, which was launched in early June, featured the following attractions and displays:

• The D.U.M.B. Car (Distractions Undermining Motorist Behaviour), a simulator that tests drivers' reactions to distractions; 
• Safe Home Now!, a display designed to deliver home safety messages to children;
• Want to Know? Play X & O!, the computer game that tests players' understanding of insurance coverage; and
• Survivor 72, a quiz show about disaster preparedness.

The Drive to Survive has been extended until October 28, 2008.